Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the message in Nike’s “You Can’t Stop Us” spot. The piece is an inspirational examination of the struggles and triumphs we face, and how those struggles and triumphs can also bring us together.
It’s been 24 years since the last Bronco came off the line at Ford, so the iconic brand knew it needed to make a bold statement for the 2020 rerelease of its off-road workhorse. As their creative agency, Wieden+Kennedy’s internal team collaborated with Musicbed composer Ryan Taubert and Director Salomon Ligthelm to create a sound as epic as the campaign.
When we started Musicbed, our goal was to empower creatives to make their best work. We believe you should have access to great music to bring your vision to life—and it shouldn’t come with miles and miles of red tape.
Our intention with the Reopen Challenge was to bring some light back into the world. But, even we didn’t know how far-reaching this effect would be, or how many impactful films would be made. There’s no greater example of this than Kyndra Kennedy’s Black.Matters, our judges’ winning selection for this year.
This year, the Musicbed Challenge had a different end goal than in years past. Creatives had an unprecedented chance to re-shape culture during a critical moment in history. So we asked them to use their talents for the greater good. To find a story within their communities, and to make a film that could make a difference.
We founded Musicbed on the belief that creatives have the power to shape culture. Right now, there’s an opportunity to open the eyes of the world. That’s why we’re challenging filmmakers to make a film that can make a difference.
We’re all about creative constraints. In fact, we’ve explored the topic several times in blog posts and conversations with filmmakers, the idea that limitations can spark something in our creative brains to step up and take a challenge. But, even further than that, our constraints aren’t just a good exercise in creativity — sometimes they’re the entire reason to create. That’s why we’re excited to announce our first-ever Musicbed Challenge.
Inspiration can play a big role in your work and it doesn’t always strike while you’re sitting at the editing bay or in the office. Whether you’re researching music or discovering new artists, we want to make that process as simple as possible. That’s why we’re excited to announce that Musicbed is now on Spotify.