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We talk to a lot of talented filmmakers at Musicbed, but not all of them win Oscars. And we all know that you can be a world-class filmmaker and not take home the golden statue—Spike Lee, Alfred Hitchcock, Sidney Lumet, are a few great examples. In other words, not all great filmmakers have won Oscars. But, we can probably agree on something else: All Oscar-winners are great filmmakers.

Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the more intentionally you grasp for it, the more difficult it is to acquire. By its very nature, you can’t manufacture something that’s organic. And, that’s why brands bring in talented directors like Jane Qian. She’s quickly becoming a prominent name in branded content, through her work with Arm & Hammer, Nike, Paralympics, Chevrolet, and more, and a big part of that is because her work doesn’t seem branded at all.

Whether it’s your first foray into content creation or you’re already on your way to having a sizable audience, there’s always something to learn from other YouTubers. It’s not easy to get those 1,000,000 followers, let alone trying to get there on your own.
Many of the filmmakers we’ve spoken to over the last year learned as they went, simply because YouTube wasn’t quite the media titan it is today. But none of them got where they are today without looking to others for help. And this is your advantage.

Launching your first feature is no small feat. Some will say the hardest part is finding an idea worth pursuing, or that the real roadblock is convincing other people that your idea is worth pursuing. Others point to the logistics of production as the real challenge. One thing is for certain: well-informed preparation goes a long way towards making the process smoother—helping you bring the film you’ve envisioned to life.