In Episode 3 of YouTube Masters, Satchell Drakes, who has worked with brands like Nintendo, Nike, and eBay, (not to mention was also a YouTuber on the board of the Internet Creator’s Guild), talks about how empathy for your viewers is the driving force behind impactful and effective communication.
In Episode 2 of YouTube Masters — an educational series from leading creators, for creators — photography/videography duo Becki + Chris break down the storytelling aspect of filmmaking.
In our first episode, the creators of Yes Theory share 8 tips for building a channel from the ground up. With over 5 million subscribers, it’s safe to say they know what they’re talking about. So start your channel with help from the best. Watch below to hear from Thomas Brag, Matt Dajer, and Ammar Kandil of Yes Theory in Episode 1 of YouTube Masters.
When thinking about the Star Wars universe, “small” is probably not a word that comes to mind. But for Dave Asling, Owner/Creative director of Creation Consultants, Inc., miniatures and models are perfect for creating larger-than-life visual effects. His company’s work on films such as I, Robot, X-Men: The Last Stand, Fantastic Four: Rise of the Silver Surfer, Elysium and Welcome to Marwen, led Disney+ to tap them for work on Star Wars: The Mandalorian.
While ‘free will is not free’ sounds like an exhortation from Patrick McGoohan’s ‘Number Six’ character in The Prisoner TV series, it actually serves as the tagline for season 3 of HBO’s Westworld. Continuing to defy expectations and eschew easy answers, showrunners Jonathan Nolan and Lisa Joy have taken the characters – human and otherwise – out of the wish-fulfillment theme parks of Delos Inc. and into the (apparently) real world of Earth 2058.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
When the team at Park Stories was tapped by Quibi to produce the new series Prodigy, they had a vision in their head—an extremely polished, yet creative examination of young athletic talent at the highest level. So, when they were hunting down music for the show, they knew they needed music to match the quality of their work.
In filmmaking, it’s really easy for a project not to make it off the ground. At the beginning of pre-production, there’s a laundry list of things that can make you stumble out of the gate, which makes the production of Park Stories’ 8 part docu-series Prodigy even more astonishing.
As filmmakers, we’re standing on the shoulders of giants. No matter how original or visionary you think you are, you’re borrowing an idea from a filmmaker who borrowed that same idea a half-century ago.
