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Take Stink Studio’s Executive Producer Omid Fatemi, for example. He’s behind the TUMI x Chris Pratt spot, which is simple on the surface, yet infinitely effective—a funny film about a man packing for his first trip to Hong Kong. Of course, it helps to have Chris Pratt as your talent—but, there’s so much more to this project than that. And that’s where Omid’s magic tricks come in.

Amanda is the director of integrated production at Wunderman Thompson in Chicago. If you don’t know what that title means, it roughly translates to “person who does just about everything.” Our conversation about her producing philosophies is an apt reminder that if you’re in the film industry, you’re a creative. You have to be. She’s a veteran in an industry that’s always changing—and she seems comfortable riding the wave of that change way out in front.

Iz Harris has done a lot of things. She’s created wedding videos, branded content, tutorials, vlogs, and more, which she attributes to “creative ADHD.” We attribute it to being a good creative—and her YouTube channel is blowing up because of it. Her personality, authenticity, and editing make for a compelling watch on a consistent basis, but most importantly she can tell a good story. Simple as that. And, as we discuss in this interview, that’s all you truly need as a creator on YouTube.

For many filmmakers, branded content is a tough code to crack. With variables including — but not limited to — product, budget, timelines, and internal politics, it may seem like a game not worth jumping into. But, allow Scott Ballew, YETI’s Head of Content, to simplify it for you.

Writing is maybe the most difficult of all creative pursuits. There is no momentum. In fact, there are many things actively resisting anything resembling momentum, starting with that looming blank page. William Goldman once said, “The easiest thing to do on earth is not to write” and he was absolutely right.

Building a production budget is arguably the most important part of the filmmaking process. It creates the framework for the project, a rough outline for what will eventually be a film. But, it’s also one of the least fun parts of the process as well, probably just because it’s so damn difficult. There are an infinite amount of moving variables and unknowns — yet another reason building one is so important.