Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the message in Nike’s “You Can’t Stop Us” spot. The piece is an inspirational examination of the struggles and triumphs we face, and how those struggles and triumphs can also bring us together.
It’s been 24 years since the last Bronco came off the line at Ford, so the iconic brand knew it needed to make a bold statement for the 2020 rerelease of its off-road workhorse. As their creative agency, Wieden+Kennedy’s internal team collaborated with Musicbed composer Ryan Taubert and Director Salomon Ligthelm to create a sound as epic as the campaign.
In her now 21-year career as a film director, Sophia Coppola—the daughter of Hollywood mogul Francis Ford Coppola—has staked her claim as one of the great visionary filmmakers of our time. Though often compared to the likes of Wes Anderson and Paul Thomas Anderson, Coppola has carved out a distinct style of her own.
When you’re relaunching a brand as iconic as the Ford Bronco, there’s more than a little bit of pressure. It’s almost like remaking The Godfather. In other words, you better not screw it up or you’re going to have an army of angry fans at your door. Wieden+Kennedy’s team was facing this pressure head-on, and so much of their brand reveal hinged on the creative—specifically the director’s vision and the music.
Wes Anderson is a divisive director. Some moviegoers resonate with his idiosyncratic style, while others loathe it. But wherever you land on the spectrum, you can’t deny how masterfully he utilizes music. We take a deep dive into his uncanny ability for finding just the right song for just the right moment, whether that’s how he distinguishes between songs and scores or how he uses music as a way to interpret the stories he tells.
There’s a new group of creators that are currently being aﬀected by unexpected DMCA claims. Twitch music is now causing streamers to face claims for using unlicensed music. And many of them feel blindsided.
When the team at Park Stories was tapped by Quibi to produce the new series Prodigy, they had a vision in their head—an extremely polished, yet creative examination of young athletic talent at the highest level. So, when they were hunting down music for the show, they knew they needed music to match the quality of their work.
Finding music for your films is not easy. It’s a little bit like a treasure hunt, and not always the fun kind—it’s the kind that can really slow your edit if you don’t have the right tools at your disposal. We know because we’ve been there. You’re in the middle of a project and it’s time to start thinking about the soundtrack, then it all comes to a screeching halt.
The value of music in a film isn’t always talked about, or expressed explicitly, so why would they pay for better music if to them it just serves as a filler or background to the imagery? We know it’s so much more than that, so we thought we’d take a shot at explaining why quality music matters for your films.