When you’re relaunching a brand as iconic as the Ford Bronco, there’s more than a little bit of pressure. It’s almost like remaking The Godfather. In other words, you better not screw it up or you’re going to have an army of angry fans at your door. Wieden+Kennedy’s team was facing this pressure head-on, and so much of their brand reveal hinged on the creative—specifically the director’s vision and the music.
In this episode of YouTube Masters, YouTube duo Colin and Samir talk about the biggest mistake filmmakers make — here’s a hint: it’s before you even start filming.
The word ‘process’ can be misleading for our own creative processes. It implies that it plays out the same way every time, that we have a formula for working our ideas out. Well, if you’re reading this, then you know that couldn’t be further from the truth. You know creative breakthrough can be hard to come by, and Director Salomon Ligthelm knows it, too.
