If you aren’t careful, creativity can get really narcissistic real fast. In some ways, a bit of narcissism isn’t such a bad thing. You need that drop of ego to fuel your creative drive. But left unchecked, our creative lives can easily become rampant with self-aggrandizement and self-promotion as we become more brand than aperson. Most of us are aware of this slippery slope. That’s why we cringe a little bit every time we post a link to a new project or ask people to watch our latest film. Of all the hard things about a creative life, one of the hardest is knowing how to talk about yourself and not sound like a total jerk.