Observation is an act of creation. Whether or not that’s true for the cosmos, it’s true for clichés: they don’t exist until we notice them ⎯ or someone points them out. Creative Director Andy Baker (Nat Geo, Netflix) pointed out a cool German term for this, which you can read below. But suffice it to say that clichés abound, and they’re more prevalent than ever. Which isn’t necessarily a bad thing.