Four Elements of a Compelling Title Sequence

Directors Heidi Berg and Felix Soletic, along with Editor Doron Dor, share the lessons they’ve learned working on title sequences…

Lucky Generals’ Creative Director Danny Hunt on Making Great Work

Ego is a strange thing in advertising, or any creative field for that matter. In one way, it seems to…

Squarespace’s VP of Creative Ben Hughes on Balancing Business Acumen and Creativity

There’s a myth that being a business person and a creative person are mutually exclusive, that they exist in different…

Models, Miniatures, and ‘The Mandalorian’

When thinking about the Star Wars universe, “small” is probably not a word that comes to mind. But for Dave…

8 Strategies for Being a Work-From-Home Creative

Strange times like these are perfect for creatives. It’s in our nature to adapt and working from home requires its…

The Real McCoy: A Conversation About Authenticity in Advertising

At this point, we expect advertising to be insincere. We’ve never won a free cruise to the Bahamas. That cheap…

Creative Partnership

For most creatives, healthy working relationships are a rare gift. There’s a lot working against us: Egos. Pressure. Deadlines. Differences…