For most creatives, healthy working relationships are a rare gift. There’s a lot working against us: Egos. Pressure. Deadlines. Differences of opinion and taste. And yet we can’t help noticing that some of the best work being done today is being done by people who genuinely like each other. A great example of this is National Geographic Channels SVP/Group Creative Director Andy Baker and one of his go-to photographers, Joey L.
At this point, we expect advertising to be insincere. We’ve never won a free cruise to the Bahamas. That cheap Mexican beer won’t transport us to our own beach — not even inside our minds. So if we expect anything from ads these days, it’s entertainment and little else.