Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the more intentionally you grasp for it, the more difficult it is to acquire. By its very nature, you can’t manufacture something that’s organic. And, that’s why brands bring in talented directors like Jane Qian. She’s quickly becoming a prominent name in branded content, through her work with Arm & Hammer, Nike, Paralympics, Chevrolet, and more, and a big part of that is because her work doesn’t seem branded at all.
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
Launching your first feature is no small feat. Some will say the hardest part is finding an idea worth pursuing, or that the real roadblock is convincing other people that your idea is worth pursuing. Others point to the logistics of production as the real challenge. One thing is for certain: well-informed preparation goes a long way towards making the process smoother—helping you bring the film you’ve envisioned to life.
In her now 21-year career as a film director, Sophia Coppola—the daughter of Hollywood mogul Francis Ford Coppola—has staked her claim as one of the great visionary filmmakers of our time. Though often compared to the likes of Wes Anderson and Paul Thomas Anderson, Coppola has carved out a distinct style of her own.
When we sat down to talk with Writer/Director Dionne Edwards about her process, the phrase “it’s hard to explain” kept popping up. It speaks to one of the hard truths behind writing—you really just have to do it. So much of the craft is an intuition you build over more than a few mistakes.
Acclaimed director—and Filmsupply filmmaker—Salomon Ligthelm took us behind the scenes of his music video for “Easy”, by Ayia, affording us the chance to watch his creative process unfold in real-time.
We founded Musicbed on the belief that creatives have the power to shape culture. Right now, there’s an opportunity to open the eyes of the world. That’s why we’re challenging filmmakers to make a film that can make a difference.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.