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In our first episode, the creators of Yes Theory share 8 tips for building a channel from the ground up. With over 5 million subscribers, it’s safe to say they know what they’re talking about. So start your channel with help from the best. Watch below to hear from Thomas Brag, Matt Dajer, and Ammar Kandil of Yes Theory in Episode 1 of YouTube Masters.

We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.

Finding music for your films is not easy. It’s a little bit like a treasure hunt, and not always the fun kind—it’s the kind that can really slow your edit if you don’t have the right tools at your disposal. We know because we’ve been there. You’re in the middle of a project and it’s time to start thinking about the soundtrack, then it all comes to a screeching halt.

There are a lot of conversations surrounding the Vimeo Staff Pick, but no one in the indie film community can question its importance. For many creatives that elusive badge has been the starting point for their career, the moment when they get noticed.

For many filmmakers, branded content is a tough code to crack. With variables including — but not limited to — product, budget, timelines, and internal politics, it may seem like a game not worth jumping into. But, allow Scott Ballew, YETI’s Head of Content, to simplify it for you.

Writing is maybe the most difficult of all creative pursuits. There is no momentum. In fact, there are many things actively resisting anything resembling momentum, starting with that looming blank page. William Goldman once said, “The easiest thing to do on earth is not to write” and he was absolutely right.