The beauty (and terror) of creative projects is that things don’t always go to plan. Funding falls through, actors get sick, and you have to pivot your vision to something new. Then, you have the extreme version of that, which Director/DP/Editor Chris Murphy experienced during the production of YETI’s short film Kekoa.
Charity: water is one of those rare organizations that not only does amazing work (bringing clean water to people around the world), but also tells amazing stories. As you’d expect, we’re suckers for both. We recently flew to the Big Apple to visit with members of the charity: water creative team and hear about how they use Musicbed in their videos (honored). While we were there, we grabbed a little extra time with video producer Jamie Pent and learned more about the charity: water creative process and what it’s like crafting stories for one of the most compelling nonprofits out there today.