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While the wedding film industry may seem insulated from other film industries, it’s still one-hundred-percent filmmaking. There are stories, editing timelines, demanding clients, and hard drives full of footage. Yet, a career in wedding filmmaking is also different than any other film career. There’s a steep learning curve to learning how to work with clients, manage, schedules, and stay sane during the infamous “edit season.”

Iz Harris has done a lot of things. She’s created wedding videos, branded content, tutorials, vlogs, and more, which she attributes to “creative ADHD.” We attribute it to being a good creative—and her YouTube channel is blowing up because of it. Her personality, authenticity, and editing make for a compelling watch on a consistent basis, but most importantly she can tell a good story. Simple as that. And, as we discuss in this interview, that’s all you truly need as a creator on YouTube.