Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the more intentionally you grasp for it, the more difficult it is to acquire. By its very nature, you can’t manufacture something that’s organic. And, that’s why brands bring in talented directors like Jane Qian. She’s quickly becoming a prominent name in branded content, through her work with Arm & Hammer, Nike, Paralympics, Chevrolet, and more, and a big part of that is because her work doesn’t seem branded at all.
Welcome back to our second article in a series exploring The Commercial Directors Diversity Program, or CDDP. In this installation, we had the opportunity to speak with Vanessa Black and Jane Qian about the specifics of their productions and how they overcame challenges to make them a reality.