The first thing Jesse Edwards tells us when we sit down to talk is that he’s a little sleep deprived. He and his brother Joel, the creative duo behind the Emmy Award–winning production studio Evolve, just got back from a six-day shoot in Portugal, a shoot that involved capturing every sunset and every sunrise. “It was super fun,” Jesse says, describing multiple 30-plus hour days. “The whole crew was having the time of their lives.” It was our first glimpse at the MO that permeates everything Evolve does: enthusiasm, adrenaline, fun. They push their work to new, often dangerous extremes not because that’s what their company has become known for, but because that’s just who they are. They’re the type of guys who jump into glaciers. They get close-ups of lions.
We’ve spent more than four years of talking with some of the best filmmakers in the world, and there are a few questions we haven’t asked. What had these filmmakers been totally wrong about when they first started? And what was the very best thing they did for their careers? We thought these two questions could help calibrate the navigation system — give us all a sense of what we should be moving toward, and what we should be moving away from. So we sent out a bunch of emails. The responses we got back were wonderful and surprising. Some were personal (Eliot Rausch’s sobriety; Reinaldo Green meeting his wife). Some were professional (Joel Edward’s disillusionment with the industry; MINDCASTLE’s belief in director’s cuts). But they all had one thing in common: these lessons were learned painstakingly and firsthand.