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Some images are great because they capture the world we all recognize. Others are great because they show us the world like we’ve never seen it. Mike Olbinski, storm photographer and time-lapse filmmaker, falls firmly into the second category. His work seems in this world but not of it. Clouds inflate to colossal heights in seconds. Rain falls like water squeezed out of a sponge. These storms have character. They have drama. Olbinski’s films show us our world but with a super-human perspective of time. Maybe this is what storms look like to God.

For most creatives, healthy working relationships are a rare gift. There’s a lot working against us: Egos. Pressure. Deadlines. Differences of opinion and taste. And yet we can’t help noticing that some of the best work being done today is being done by people who genuinely like each other. A great example of this is National Geographic Channels SVP/Group Creative Director Andy Baker and one of his go-to photographers, Joey L.

If there is such a thing as a secret formula to success, it might be this: work your ass off. After two years of talking nonstop with successful creatives, that’s the best we can come up with. And few exemplify this better than Joey L., a Brooklyn-based commercial portrait photographer who’s shot the likes of Robert De Niro, Jessica Chastain, and Martin Sheen, and worked with brands such as the US Army, National Geographic Channel, and charity: water.

Most people use a simple test to judge the quality of a film, book, song, photograph, etc. They see if they can remember it the next day. They see if it sticks with them. The general idea is that if something isn’t worth remembering, then it isn’t worth much at all. No matter what we’re creating, memorability is always the goal. At least that’s photographer Miller Mobley’s philosophy. “The challenge I give myself is: How can I make a memorable photograph today? If this were going to be my subject’s last photograph, what would I do to make it something other people would remember?” Considering Miller Mobley has created memorable photographs for nearly every celebrity we’ve ever heard of (a very partial list: Kevin Spacey, Morgan Freeman, Barack Obama, Philip Seymour Hoffman), we believe his philosophy holds water.