We’ve been fans of Diego Contreras since before his breakthrough film Islands nabbed a Vimeo Staff Pick in 2013. Since then, his career has been on the rise, taking him briefly through one of the most well-respected ad agencies in history (BBDO), and more recently into the realm of professional filmmaking. Not long ago, he directed two stunning short films for The Lincoln Motor Company, Bloom and Open Your Eyes. And he’s done it all within two years.
Observation is an act of creation. Whether or not that’s true for the cosmos, it’s true for clichés: they don’t exist until we notice them ⎯ or someone points them out. Creative Director Andy Baker (Nat Geo, Netflix) pointed out a cool German term for this, which you can read below. But suffice it to say that clichés abound, and they’re more prevalent than ever. Which isn’t necessarily a bad thing.