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It’s the end of 2019, so it must be listicle time. There are a lot of them out there (trust us, we’ve looked) but, we think our take on the “best of” article is a little different. In our second of three, we’re tackling the best YouTube advice we received in 2019.

We’re firm believers in the idea that the most successful creatives aren’t in it for the success. It’s quite the paradox, but it makes a little more sense when you look at the exploding YouTube channel known as Yes Theory. Their team consistently creates viral videos with substance, has built a following with more than 3.5 million subscribers, and shows no sign of slowing down. How? Well, back to that paradox…