In Episode 3 of YouTube Masters, Satchell Drakes, who has worked with brands like Nintendo, Nike, and eBay, (not to mention was also a YouTuber on the board of the Internet Creator’s Guild), talks about how empathy for your viewers is the driving force behind impactful and effective communication.
In Episode 2 of YouTube Masters — an educational series from leading creators, for creators — photography/videography duo Becki + Chris break down the storytelling aspect of filmmaking.
Filmmaker and YouTuber Will Darbyshire shares his key to success and why following trends is the wrong way to get there.
It’s the end of 2019, so it must be listicle time. There are a lot of them out there (trust us, we’ve looked) but, we think our take on the “best of” article is a little different. In our second of three, we’re tackling the best YouTube advice we received in 2019.
The art of being an efficient YouTuber is oftentimes about planning for the unexpected more than anything else. That’s the beauty of the platform, right? You’re capturing once-in-a-lifetime, impromptu moments and shaping them into a narrative. The inherent charm is the fact that it’s not a canned moment. It’s genuine.
Iz Harris has done a lot of things. She’s created wedding videos, branded content, tutorials, vlogs, and more, which she attributes to “creative ADHD.” We attribute it to being a good creative—and her YouTube channel is blowing up because of it. Her personality, authenticity, and editing make for a compelling watch on a consistent basis, but most importantly she can tell a good story. Simple as that. And, as we discuss in this interview, that’s all you truly need as a creator on YouTube.
Our good friend (and Musicbed Ambassador) Sam Kolder has taken his followers on journeys around the globe in the most striking, creative ways possible — and it all starts with a spark. In his latest YouTube video, he explores how inspiration, music, and creativity all play a role in keeping that spark alive to create insanely good travel videos.
This is something we all know is true: Wedding films are growing in popularity. We’ve seen it. You’ve seen it. Rachel Silver, founder of Love Stories TV, has definitely seen it. Through her platform, she’s seen demand increase along with the quality of content and her team has helped bring wedding films to the forefront of the wedding scene.
We’re firm believers in the idea that the most successful creatives aren’t in it for the success. It’s quite the paradox, but it makes a little more sense when you look at the exploding YouTube channel known as Yes Theory. Their team consistently creates viral videos with substance, has built a following with more than 3.5 million subscribers, and shows no sign of slowing down. How? Well, back to that paradox…