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In Episode 3 of YouTube Masters, Satchell Drakes, who has worked with brands like Nintendo, Nike, and eBay, (not to mention was also a YouTuber on the board of the Internet Creator’s Guild), talks about how empathy for your viewers is the driving force behind impactful and effective communication.

It’s the end of 2019, so it must be listicle time. There are a lot of them out there (trust us, we’ve looked) but, we think our take on the “best of” article is a little different. In our second of three, we’re tackling the best YouTube advice we received in 2019.

The art of being an efficient YouTuber is oftentimes about planning for the unexpected more than anything else. That’s the beauty of the platform, right? You’re capturing once-in-a-lifetime, impromptu moments and shaping them into a narrative. The inherent charm is the fact that it’s not a canned moment. It’s genuine.

Iz Harris has done a lot of things. She’s created wedding videos, branded content, tutorials, vlogs, and more, which she attributes to “creative ADHD.” We attribute it to being a good creative—and her YouTube channel is blowing up because of it. Her personality, authenticity, and editing make for a compelling watch on a consistent basis, but most importantly she can tell a good story. Simple as that. And, as we discuss in this interview, that’s all you truly need as a creator on YouTube.