Content ID is a technology that exists for three reasons: a) it allows content providers to identify when videos incorporate their content, b) it allows YouTube to generate revenue by placing advertising next to content that has been included in the Content ID program and identiﬁed in uploaded videos (this is shared with Content ID partners) and c) this revenue stream allows YouTube to offer its free video sharing service to hundreds of millions of users.
Performance Rights Organizations track and license performances and presentations of songs played in public locations such as event venues or retail stores. Musicbed is a sync licensing company, not a PRO. We license music to be synced with motion picture.
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