Why Ritual, Big Bird Agency Turned to Musicbed for a Legend’s Homecoming at Cleveland Golf

Cleveland Golf founder Roger Cleveland returns in a legacy-driven film, elevated by Musicbed and a song that hits every emotional note.

When a legend returns, you don’t just announce it. You mark it. You make it feel like a moment.

That’s exactly what Ritual and Big Bird Agency set out to do with their new spot announcing Roger Cleveland’s return to Cleveland Golf — the brand he founded more than four decades ago. And when it came time to elevate that story, they tapped Musicbed to help find the perfect sonic complement.

Enter “Starfall” by Ryan Taubert.

The song isn’t just a background layer — it’s the emotional undercurrent. Ethereal, cinematic, and quietly powerful, “Starfall” sets the tone for a story about legacy, passion, and coming full circle.

It doesn’t bellow; it resonates.

“Starfall” wasn’t chosen because it was trending. It was chosen because it fit. It reflects the same intentionality and reverence that this story demands.

The result is a film that does more than inform—it inspires. It honors not just where Roger Cleveland has been, but also where he and Cleveland Golf are now going. And with Taubert’s music driving the emotional arc, the spot doesn’t just demand to be seen—it demands to be felt.