Take Stink Studio’s Executive Producer Omid Fatemi, for example. He’s behind the TUMI x Chris Pratt spot, which is simple on the surface, yet infinitely effective—a funny film about a man packing for his first trip to Hong Kong. Of course, it helps to have Chris Pratt as your talent—but, there’s so much more to this project than that. And that’s where Omid’s magic tricks come in.
There is a point at which most creatives wonder if they’ll ever get where they’re going. Usually, it comes along after they’ve invested a number of years, a lot of effort, and a substantial amount of money. There doesn’t seem to be a way forward, and there doesn’t seem to be a way back. In story terms, you might call it a dark night of the soul. For Rachel Morrison, this point came about after she spent two and a half years directing photography for a reality show called The Hills.
Our CEO Daniel McCarthy has been on an NBA kick for about 10 years now. So, when he’s delivering an analogy about creative fear, chances are Lebron James’ name is somehow going to find its way into the conversation. Our recent team meeting was no different. As he was giving us a classic McCarthy pep talk about what (and how) we create as a team, he went right to the 2016 NBA Finals.
Humans are productive beings; it’s in our nature. We excel in building, creating, and existing in a constant state of motion. But, this comes with its downside too. We’re also prone to overworking and overstressing. Burning out. So, how do we maintain a healthy lifestyle without self-destructing? Maybe we need to change our perception of what “productive” really means. As Tina Essmaker, founder and former editor of The Great Discontent, puts it, “when you make space in your life, the universe will fill it.” In other words, sometimes we need to get out of our own way.
If our conversation with Dan Sadgrove seems to rove a bit, bear with us. It’s what he does. “I don’t have a mortgage or assets. I have a suitcase of clothes and that’s about it,” he told us. The director films projects during his travels across the globe, so when our conversation went to Vietnam, South Africa, or West Texas, we let it go there. And while it may seem like he lives a romantic life on the road, Dan didn’t hesitate in admitting that it’s a hard life as well. In fact, he was reluctant to encourage anyone to take it on.
There are a lot of action-sports films out there. A lot. Maybe that’s because in extreme sports the drama is baked in. High stakes (failure, injury, death), conflict (man vs. nature, man vs. skate park, man vs. gravity), and dynamic characters (who does this stuff anyway?). But despite all of this, these films often lack the basic element for a lasting effect: relatability. They are awe-inspiring, yes, but don’t connect. Spellbinding, sure, but hard to remember. They are — not always, but often — lightning minus the thunder.
Dana Shaw is a hands-on type of guy. A film editor, stained-glass artist, and self-proclaimed bird charmer, Dana’s preferred method of editing documentaries is to lay out all his notes and stills on a large piece of butcher paper, so he can physically move the pieces around. “I’m really tactile,” Dana told us. “So being able to put those themes into categories and print out related quotes and put them on this ‘paper edit’ helps me organize my thoughts.”
