Amid the hustle and bustle of getting things done, it’s easy to lose sight of who we are and what we’re about—it’s easy to neglect our brand. We can get so caught up creating that we forget the “why” behind our work, and everything we do starts to feel fluid and ungrounded.
In our first episode, the creators of Yes Theory share 8 tips for building a channel from the ground up. With over 5 million subscribers, it’s safe to say they know what they’re talking about. So start your channel with help from the best. Watch below to hear from Thomas Brag, Matt Dajer, and Ammar Kandil of Yes Theory in Episode 1 of YouTube Masters.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
The word ‘process’ can be misleading for our own creative processes. It implies that it plays out the same way every time, that we have a formula for working our ideas out. Well, if you’re reading this, then you know that couldn’t be further from the truth. You know creative breakthrough can be hard to come by, and Director Salomon Ligthelm knows it, too.
Looking to up your efficiency game? Learn about 10 different tools for filmmakers that will make your creative life easier.
Tom Rolf worked through the transition from analog editing to digital editing and managed to do it without skipping a beat. It proves that a good editor is a good editor, no matter what era.
Finding music for your films is not easy. It’s a little bit like a treasure hunt, and not always the fun kind—it’s the kind that can really slow your edit if you don’t have the right tools at your disposal. We know because we’ve been there. You’re in the middle of a project and it’s time to start thinking about the soundtrack, then it all comes to a screeching halt.
