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Iz Harris has done a lot of things. She’s created wedding videos, branded content, tutorials, vlogs, and more, which she attributes to “creative ADHD.” We attribute it to being a good creative—and her YouTube channel is blowing up because of it. Her personality, authenticity, and editing make for a compelling watch on a consistent basis, but most importantly she can tell a good story. Simple as that. And, as we discuss in this interview, that’s all you truly need as a creator on YouTube.

Our good friend (and Musicbed Ambassador) Sam Kolder has taken his followers on journeys around the globe in the most striking, creative ways possible — and it all starts with a spark. In his latest YouTube video, he explores how inspiration, music, and creativity all play a role in keeping that spark alive to create insanely good travel videos.

We’re firm believers in the idea that the most successful creatives aren’t in it for the success. It’s quite the paradox, but it makes a little more sense when you look at the exploding YouTube channel known as Yes Theory. Their team consistently creates viral videos with substance, has built a following with more than 3.5 million subscribers, and shows no sign of slowing down. How? Well, back to that paradox…

Art seems to come effortlessly to artist Shantell Martin. Her spontaneous, performance-based drawing style is striking, made in the moment, and has influenced so many other creatives in her space. She’s collaborated with brands like Tiffany & Co. and Puma, not to mention game-changing artists like Kendrick Lamar. She makes it look so easy — almost hypnotically so — but that doesn’t imply she hasn’t worked hard for her success. In fact, that’s exactly how she makes it look so easy: