“An important attribute of a great junk shop is longevity,” Luc Sante wrote recently in The Paris Review. “It should accrue layers, like an archeological site.” By this definition, you could consider famed graphic designer, ephemera enthusiast, and second-generation junker Aaron Draplin an archeologist. Inside Draplin Design Co., Aaron keeps an ever-growing collection of artifacts he’s found and swiped for just a dollar or two from junk stores and bargain bins around the world. “See, when you find old, shitty Chevron stickers all stuck together like this, you don’t ask for just one,” Aaron told us. “You ask for the whole stack because then you can trade them with your buddies.” Later, he described himself as a rescue unit. He’s saving bric-a-brac from oblivion and using it to fuel a fresh round of timeless, creative work.
A good litmus test for ideas around Musicbed is not related to the ‘what’ of the matter, but more to the ‘why’ of the matter. It bleeds into everything we do. Every email, social media post meeting — we have to think about what value we’re bringing to the table. What worth does it have? We’ve just wrapped up our most ambitious project to date, and, for once, we’re not sure what sort of value we’re bringing to the table — that part’s up to you.