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There is so much good advice out there, but almost none of it sticks. For every thousand pieces of advice you get, you might remember one or two. But what does stick is significant. You can learn a lot about someone from the advice they’ve retained. And you can learn a lot from them too. For the past few months, we’ve been asking filmmakers what advice has stuck with them. Their answers were as varied as their work. But we noticed something: When advice does stick with someone, it becomes not just advice they remember, but advice they give. It becomes their advice. In other words, the best good advice becomes part of who you are. Maybe something below will do the same for you.

It’s funny. One of the reasons we were so excited to talk to the creative husband-and-wife duo Sea Chant was to find out how they’ve cultivated such a distinct visual style. Everything they do is beautiful, colorful, almost hyperreal. They have a consistency of voice that a lot of beginning photographers and filmmakers strive for. But when we asked how they’ve done it, the conversation took a surprising (and great) 90-degree turn. It turns out Andrew and Carissa Gallo have no interest in aesthetic consistency, in voice development — in being “Sea Chant-y.”

A film can be perfectly executed and beautifully shot, yet still ultimately waste the viewers’ time. As high-end tools become more accessible to entry-level filmmakers, the scales have tipped heavily toward slick, dazzling, albeit somewhat boring films. Maybe that’s why so many of them are only three minutes long. They’re a sprint of flash and wow factor. But you can only sprint so far.