A good litmus test for ideas around Musicbed is not related to the ‘what’ of the matter, but more to the ‘why’ of the matter. It bleeds into everything we do. Every email, social media post meeting — we have to think about what value we’re bringing to the table. What worth does it have? We’ve just wrapped up our most ambitious project to date, and, for once, we’re not sure what sort of value we’re bringing to the table — that part’s up to you.