We talked to Mathy and Fran about the nuts and bolts of creating music videos, the blessing of short deadlines, and why exactly their work makes us just a little bit uncomfortable. Here’s the charming and brilliant duo, Mathy and Fran.
Some people know what they’re going to do with their lives before they’re old enough to drink a beer. Some of us take a little longer. Autumn Durald didn’t decide to be a director of photography until after she’d graduated college, traveled the world, and held a steady job in advertising. Once she’d made the decision, though, she didn’t look back. Since then, she’s lensed everything from major motion pictures (Palo Alto) to documentaries (Portraits of Braddock).
For the past two weeks, we’ve been consumed with A Guide for the Perplexed: Conversations with Paul Cronin, a nearly 600-page conversation between the legendary (and infamous) filmmaker Werner Herzog and editor Paul Cronin. While Herzog comes from an older generation of filmmakers, his rogue approach to cinema strikes us as being particularly timely today. Not just timely, actually — but challenging. At 72 years old, Werner Herzog is still ahead of his time.
There is so much good advice out there, but almost none of it sticks. For every thousand pieces of advice you get, you might remember one or two. But what does stick is significant. You can learn a lot about someone from the advice they’ve retained. And you can learn a lot from them too. For the past few months, we’ve been asking filmmakers what advice has stuck with them. Their answers were as varied as their work. But we noticed something: When advice does stick with someone, it becomes not just advice they remember, but advice they give. It becomes their advice. In other words, the best good advice becomes part of who you are. Maybe something below will do the same for you.
Making a film is one thing. Making money on a film is something else. And nobody knows this better than Mia Bruno, producer of marketing and distribution for Seed&Spark, a new crowdfunding, direct to consumer platform that’s currently disrupting the more traditional, entrenched distribution models. “Most filmmakers want the same thing,” Mia told us. “They want to pay back their investors, and they want to make their next film. So the question is how do you do that?”
Wendy Cohen has dedicated her life to promoting films that make a difference. You might call them advocacy films or socially conscious films. Or it might just be easier to call them by their names: Food, Inc.; The Cove; Inequality for All; Rich Hill; Waiting for “Superman” — just to name a few.
What’s a more accurate term: passion project or obsession project? If you’re talking about Variable’s latest film, Rocket Wars, then obsession is definitely the right word to use. And not just for the filmmakers, but for the subjects of the film too.
The thought of a “path” can be a little bit misleading. Just the name implies that there’s a clearly marked way to go, or maybe even a route backward toward where we came from. We all know that’s not the case. Finding our way can be a confusing, wayward, and terrifying experience — more like navigating a maze than anything else.
Creativity and loneliness seem to go hand in hand. Some even believe loneliness is essential to creativity — not only as a by-product, but also a catalyst. A study from Johns Hopkins University found that people who were socially rejected early in their life tend to be the most creative. Rejection becomes their “fuel.” This explains why creative people are usually pretty weird. They are literally “out there.” On the fringe. Refusing to conform. Which can (a) make their work meaningful, and (b) make their work impossible.
I recently heard one of my favorite directors, Alejandro González Iñárritu (Birdman, The Revenant), say that his biggest concern for young filmmakers coming up behind him is our outsized focus on results, our obsession with recognition, and our overwhelming need to be seen as a big deal. Basically, he’s worried about our egos getting in the way of making substantive work. For him, empathy is the central focus as he engages the process of making a film.