Amid the hustle and bustle of getting things done, it’s easy to lose sight of who we are and what we’re about—it’s easy to neglect our brand. We can get so caught up creating that we forget the “why” behind our work, and everything we do starts to feel fluid and ungrounded.
Strange times like these are perfect for creatives. It’s in our nature to adapt and working from home requires its fair share of adaptation. You’re competing against loneliness, distractions, overly affectionate dogs — and that’s just the start of it.
As a leader how do you motivate creatives — or even motivate yourself as a creative person? As roller-coaster rides of emotional stability and productivity, how do you bring out their best? After all, we’re willing to put up with this instability for a reason — creativity, in our book, is one of the defining attributes for meaningful work. It’s probably worth learning how to work with them.