In her now 21-year career as a film director, Sophia Coppola—the daughter of Hollywood mogul Francis Ford Coppola—has staked her claim as one of the great visionary filmmakers of our time. Though often compared to the likes of Wes Anderson and Paul Thomas Anderson, Coppola has carved out a distinct style of her own.
When you’re relaunching a brand as iconic as the Ford Bronco, there’s more than a little bit of pressure. It’s almost like remaking The Godfather. In other words, you better not screw it up or you’re going to have an army of angry fans at your door. Wieden+Kennedy’s team was facing this pressure head-on, and so much of their brand reveal hinged on the creative—specifically the director’s vision and the music.
The beauty (and terror) of creative projects is that things don’t always go to plan. Funding falls through, actors get sick, and you have to pivot your vision to something new. Then, you have the extreme version of that, which Director/DP/Editor Chris Murphy experienced during the production of YETI’s short film Kekoa.
Finding music for your films is not easy. It’s a little bit like a treasure hunt, and not always the fun kind—it’s the kind that can really slow your edit if you don’t have the right tools at your disposal. We know because we’ve been there. You’re in the middle of a project and it’s time to start thinking about the soundtrack, then it all comes to a screeching halt.
The value of music in a film isn’t always talked about, or expressed explicitly, so why would they pay for better music if to them it just serves as a filler or background to the imagery? We know it’s so much more than that, so we thought we’d take a shot at explaining why quality music matters for your films.
The wait is over! We’re proud to announce Musicbed subcription. Now, for the first time, get unlimited music from the artists you know and love for one monthly or yearly fee. It’s a revolutionary take on the subscription model, giving filmmakers and creatives full access to real, emerging indie artists and leading composers. This is not a royalty-free production library. These are hundreds of chart-topping, nation-touring, genre-defying Musicbed artists at your fingertips.
During the search for a new HQ earlier this year, one of the requirements was a space for live music — not just any space, the right space. When we saw the warehouse adjacent to the office, roll-up windows, concrete floors and all, we knew it was right. It was like music wanted to be played there. We had found the venue we were searching for — the setting of what would become Musicbed Sessions.
Great music is a reflection of the truth, no matter how difficult. It can shed light on harsh realities and give someone a chance to share their story. Take “Keep Running,” a track off of The TVC’s latest EP, for example. It features a man named New York, who’s part of a community of people living on the streets of Skid Row. He lives just outside the studio where The TVC records, and he’s been homeless for nearly ten years. New York has a few things to say about how the homeless are perceived, so when Spencer Riley, producer and vocalist for The TVC, approached him to rap on the track, he wasn’t just giving him a microphone. He was giving him a voice.
It used to be that music discovery happened between people. Friends would recommend new songs, DJs would play new bands, music writers would review new albums. And then, if something interested us enough, we’d go buy it. We’d listen to it. Over and over again. And if we fell in love with it, we’d recommend it to others. That’s how it went for a long time. Music discovery was this intentional, symbiotic relationship between music lovers and the music they loved.