Building a production budget is arguably the most important part of the filmmaking process. It creates the framework for the project, a rough outline for what will eventually be a film. But, it’s also one of the least fun parts of the process as well, probably just because it’s so damn difficult. There are an infinite amount of moving variables and unknowns — yet another reason building one is so important.
On certain levels, developing a production budget is the same regardless of the type of film, whether you’re diving into a personal project or developing branded content for a client. We’ve already tackled a few notes on developing a production budget on the personal side, but after speaking with producers Sarah Schutzki (Feral Creative) and Zanah Thirus (BBDO Atlanta), we decided the commercial side deserved its own article.
Who hasn’t had to scale back an epic film project knowing there is no way to actually pay for it? Between quality actors, a camera crew, makeup artists, stunt doubles, and you name it, the cost of a film adds up fast. But, thanks to great crowdfunding platforms, there’s no better time to pitch your film to potential patrons and help your film go the extra mile.