Nike’s official announcement of Caitlin Clark’s Kobe 5 Protro PE called for music that could rise to the moment.
The spot introduced the next chapter in Clark’s career and needed sound that carried both intensity and atmosphere.
Nike partnered with Musicbed to find that voice.
The song, “Ferox” by Charlie Ryan, sets the tone with pulsing drums, sharp strings, and a driving bass. Quick-tempo rhythms and orchestral layers add weight, giving the piece a sense of scale and intensity.
The track moves with purpose, matching Clark’s commanding presence and the anticipation surrounding her first player edition shoe. It builds an environment where the visuals and music move as one, presenting Clark’s rise in motion.
Nike relies on Musicbed for more than just shopping list of music. The creative partnership is rooted in shared standards of taste and relevance.
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Every song reflects curatorial precision, offering music that feels aligned with culture and with the story being told.
With “Ferox,” the connection between music and film feels seamless, elevating the announcement into something iconic.
Three elements define the collaboration:
- Label-quality music: “Ferox” delivers the same polish, depth, and resonance as a major release, giving the announcement the premium quality it demanded.
- Creative partnership: Musicbed worked alongside Nike’s team to ensure the music carried the right weight, amplifying the Caitlin Clark story with intention and precision.
- Speed, simplicity, and flexibility: Licensing moved quickly, allowing the campaign to launch on schedule while maintaining creative standards.
The announcement spot stands as a complete vision. From the glistening finish of the Kobe 5 Protro PE to the pulse of Charlie Ryan’s “Ferox,” the announcement reflects Nike’s ability to combine athletic innovation with cultural storytelling.
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