The Arizona Cardinals entered the 2025 NFL season with a storm at their back.
To usher in this year’s 17-game campaign, the team partnered with Los Angeles–based creative studio Ritual on We Are The Storm — an official hype video designed to capture the raw energy of desert football.
Every frame is charged with fury, heat, and momentum, and it needed music that could match that tone without compromise.
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Ritual turned once again to Musicbed. The studio licensed “Run For Your Life” by The Siege, an explosive song that blends alternative, hip hop, and rock into something both modern and timeless.
Its arsenal of claps, electric guitar, surdo, synth bass, and taiko drums builds a sound that feels tribal, unified, and unrelenting.
Dark, epic, and swaggering, the song drives forward with suspense and power—perfectly aligned with the Cardinals’ season-long identity.
Interestingly enough, though, this song selection wasn’t new.
“Run for Your Life” was featured in the 2024 season’s hype video, and it struck such a chord with the AZ fanbase that the Cardinals and Ritual made the deliberate decision to re-license it.
And in a time when attention spans are fleeting, that kind of resonance is rare.
It proved the song carried staying power, embedding itself in the culture around the team.
That outcome comes down to more than just a great song. Ritual trusted Musicbed to deliver depth and authenticity that would elevate the Cardinals’ story.
The result is an emotional storm, built on visuals, words, and a song that embodies the Cardinals’ relentless spirit.
With the talent found in Ritual’s studio and the authentic music from Musicbed, Arizona’s season kicked off with energy that feels both familiar and untamed.
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