Turtlebox knows that sound is something that you both hear and feel. something you hear. And in two recent ads powered by Musicbed songs, they nailed that idea by using music to amplify the vibe of the Turtlebox brand.
In the ad “Turtlebox Tailgate,” the scene is classic Americana: friends gathering outside a stadium, tossing footballs, cracking jokes, and blasting music from a Turtlebox speaker.
The song featured in the ad is “Tarwater” by The Dirty Guv’nahs, and it gives the whole moment its heartbeat.
With gritty electric guitars, bouncy percussion, and an undeniably playful energy, the track feels like a sunny Saturday you never want to end.
It’s carefree and raw—the perfect match for a speaker built to be passed around, dropped, cranked up, and loved.
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Then there’s “Turtlebox Audio | Country,” which trades parking lots for wide-open spaces.
In this spot, a group of hunters treks through rugged terrain with a Turtlebox speaker in tow.
The song?
“Country” by Penny and Sparrow.
Penny and Sparrow’s earthy tone, heartfelt melodies, and Americana charm frame the product as more than just another portable speaker, but as a part of a carefree and authentic lifestyle.
Sound quality and durability are both great attributes to promote. But these ads’ main goal was to show how Turtlebox connects people to place and memory.
What ties both spots together is a crystal-clear sense of brand personality: rugged, real, and rooted in moments that matter.
Turtlebox chose music with texture, grit, and heart—music that speaks the same language as their target audience.
By leaning on Musicbed’s curated country collection, Turtlebox brought its storytelling to life in a way that feels genuine and deeply resonant.
These songs emerged from the background and became the soul of the ads themselves.
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