9 Ads Where Music Made the Difference

It’s easy to think of an ad’s soundtrack as something that enhances the emotional moments or simply fills out the…

Squarespace’s VP of Creative Ben Hughes on Balancing Business Acumen and Creativity

There’s a myth that being a business person and a creative person are mutually exclusive, that they exist in different…

Case Study: Musicbed’s Custom Work on Nike’s “You Can’t Stop Us” Spot

Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the…

Balancing Preparation and Spontaneity with Director Jane Qian

Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the…

Case Study: Honing a Custom Musicbed Song for the New Ford Bronco Brand

It’s been 24 years since the last Bronco came off the line at Ford, so the iconic brand knew it…

Following Two Filmmakers’ First Steps Into the Commercial Industry

At Musicbed, we’re passionate about CDDP’s cause because we get it. The commercial industry can be an intimidating place. Beyond…

Thoughts On Fostering Your Creativity with Ryan Booth

Perhaps the most unique trait Ryan Booth has is his transparency. Sure, as a creative and commercial director, he’s built…

Reaching the Hardest to Reach People on Earth

Sure our idea was different and a little bit unconventional, but we wanted advertisers to see that we understand their…

The Real McCoy: A Conversation About Authenticity in Advertising

At this point, we expect advertising to be insincere. We’ve never won a free cruise to the Bahamas. That cheap…

Rob Chiu’s Journey from Animator to Director

Like any good story, our careers often make sense only in retrospect. In the moment, the way forward is anything…