The value of music in a film isn’t always talked about, or expressed explicitly, so why would they pay for better music if to them it just serves as a filler or background to the imagery? We know it’s so much more than that, so we thought we’d take a shot at explaining why quality music matters for your films.
For many filmmakers, branded content is a tough code to crack. With variables including — but not limited to — product, budget, timelines, and internal politics, it may seem like a game not worth jumping into. But, allow Scott Ballew, YETI’s Head of Content, to simplify it for you.