We founded Musicbed on the belief that creatives have the power to shape culture. Right now, there’s an opportunity to open the eyes of the world. That’s why we’re challenging filmmakers to make a film that can make a difference.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
As filmmakers, we’re standing on the shoulders of giants. No matter how original or visionary you think you are, you’re borrowing an idea from a filmmaker who borrowed that same idea a half-century ago.
At Musicbed, we’re passionate about CDDP’s cause because we get it. The commercial industry can be an intimidating place. Beyond being underrepresented, there’s a whole set of skills needed to navigate a professional career. There are clients and collaborators. There are pitches and revisions. It’s a whole different beast.
Micro-budget filmmaking is not for the faint of heart. You end up wearing multiple hats, taking on debt, asking friends to work for free, and toiling away on a project — likely for years — without seeing much (or any) monetary return on your investment. Not to mention it’s highly unlikely you’ll attach a star of any kind at this level, so getting press or festival attention for even a great film can be challenging.
Whether it’s documentaries, mockumentaries, feature films, or wildly popular television shows, you can probably find it somewhere on Alex Buono’s résumé. Although he’s primarily known as a cinematographer, he’s also a successful writer, director, producer, and workshop instructor. Oh, and he’s been nominated for an Academy Award.
If you we were to list all the reasons why you should listen to Lenore DeKoven’s advice about becoming a better director, it would take a long, long time. So we’ll just list a few: Lenore has worked as a director and producer in theater, film, and television. She has taught at UCLA, NYU, and Columbia, and has been a member of Columbia University’s Graduate Film division for more than 20 years. And on top of all that, she wrote a book, Changing Direction, that has been recommended by everyone from Ang Lee to our good friend Salomon Ligthelm.